The BCAP ICO was yesterday and sold out a fast.
At the moment, everyone's BCAP tokens are locked up in tokenhub, but as soon as they're available for withdrawal the will be lots of people looking to trade them, and no exchanges yet.
For legal reasons, my understanding is that only non-US investors will be able to sell to other non-US investors, making it hard for traditional exchanges to offer trading of these tokens.
If added to Bitsquare, it could become the only exchange for these tokens.
Seems like a golden opportunity.